design for an icon
Gloria Steinem is a writer, lecturer, political activist, and feminist organizer.
Campfire & Co. helped Gloria reestablish her online presence by designing a style guide and responsive website in time for the release of her book, My Life On The Road.
Gloria and her team were sensitive to being labeled as a brand, so we collaborated to create a considered graphic language that felt personal, authentic, and balanced.
The mark was created using Gloria’s own signature along with a polished serif typeface for her last name. The final style guide will support Gloria and her team as they share information on causes Gloria supports, her speaking engagements, written work, and more.