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REFINEMENT + COHESION

After nearly 10 years, the Lamplighter Coffee Roasters brand needed a bit of refresh.

With big plans for national growth, the Lamplighter crew needed a collection of graphic marks that scaled appropriately, applied easily to packaging and swag, and were readily available in a variety of formats.

 
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Campfire & Co. tightened up the beloved tall bike graphic, recreated the typeface mark, and organized the entire graphic identity into a cohesive Brand Guide. 

 
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