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not your average consultant

Maria Pahuja is an operations guru, helping businesses of all sizes grow smarter. Her new consultancy needed a brand that balanced professionalism with a hands-on approach.


We helped Maria hone in on a graphic mark and brand identity that illustrated her process and embodied her approachable tone.

We then explored how to translate that same tone into the Vayas website experience. Collaborating with Maria, we focused on explaining the value of Vayas’ services in easy to understand and conversational language as well as illustrating the process with minimal text and lots of supporting graphics. The final site layers compelling stories with bold bands of color and relatable copy that encourages visitors to reach out.