Joey D’s Wins Branding & Packaging Design Awards at The Richmond Show
the playful brand and packaging design for cheese connoisseurs, joey d’s frozen foods take silver and bronze design awards
Our team attended the annual Richmond Show, bringing together creatives to celebrate their exceptional talent and hard work. Creative professionals and students submit work for judging in the Advertising Show, the Interactive Show, the Design Show, the Production Show, and Student Show.
Our very own Vashaun Brandon led the design of this year’s campaign: Club Ad: A Lifestyle Beyond Advertising.
And now, on to the winners!
Silver Award, Branding
joey d’s frozen foods
The brand identity for Joey D’s Frozen Foods reimagines classic comfort with a bold, playful twist, transforming everyday snacks into a nostalgic experience. Drawing from vintage diners and Italian-American favorites, the brand uses hand-drawn illustrations, retro typography, and cheeky messaging to create a personality that feels both familiar and fresh. At its heart are custom cheese-inspired mascots based on the founder’s family, bringing warmth and storytelling to every touchpoint. The cohesive design system—spanning packaging, merchandise, and signage—delivers a crave-worthy, high-impact brand that’s timeless, personal, and irresistibly fun.
Bronze Award, Packaging Design
Joey D’s Frozen Foods
The packaging design for Joey D’s Frozen Foods blends nostalgia with personality. A warm color palette, vintage typography, and playful cheese mascots inspired by the founder’s family create an inviting and crave-worthy brand. Minimal line illustrations and diner-style details like checkered patterns and retro labels add charm and visual cohesion. The result is a bold, modern packaging system that instantly communicates indulgence, comfort, and personality.
