Introducing: She Crabby Soup from Tarrant’s

campfire helped our friends at tarrant’s design branding and packaging for a beloved menu item

The women behind Tarrant’s Downtown and Tarrant’s West wanted to capitalize on a best selling item on the menu, their famous She Crab Soup. Building off of the Tarrant’s brand, the Campfire team helped design a custom identity and packaging label that would connect with brand loyalists and new customers.

Crab illustrations pair with textured type and a custom women led and owned badge, featuring Brittany Seay of Tarrant’s West, to create a layered, familiar, and playful design that stands out at shelf.

Currently you can find She Crabby Soup at both Tarrant’s locations and soon it will be available at farmer’s markets and specialty grocery shops.