Campfire presents at Architecture Exchange East
This Fall, we will be presenting two different workshops at the annual Architecture Exchange East conference.
If you’re an architect or designer, we’d love to have you join us for one or both of our sessions! We’ll be chatting about how to integrate brand strategy into design projects as well as the importance of branding for architects and designers.
SESSION 1:
How To Use Brand Strategy to Level Up your Design Work
In today’s competitive market, have you wondered what makes a space stand out from the rest? Oftentimes, these must-see spaces have strong visual identities, are unique yet cohesive, and are rooted in brand strategy. Focusing on commercial, hospitality, and wellness projects, this course walks you through the steps of using brand strategy to level up your design work to create unforgettable and award winning spaces.
You’ll learn:
what is brand strategy
how to facilitate a strategic conversation and get to know a client’s brand
how to use brand strategy findings in your architecture and interior design work
how to pitch this concept to your clients (and why it matters)
SESSION 2:
Branding for Architects & Designers
Design is an ever evolving and increasingly saturated market. As design businesses, we must continually reinvest in how we express our value to the world to connect with our ideal clients. Does your brand identity embody your values, stand out amongst competition, and support authentic relationship building?
If you’re not confident in your answer, join us for a dynamic workshop session where we will cover the foundations of branding, a framework for evaluating your current brand, and an in-depth conversation about how to get your fellow team members on board with a brand update. As a bonus, we’ll dive into how to get the most out of a rebrand process.
You’ll learn:
what is branding
is your branding working for you
how to get your team on board with a rebrand
how to get the most out of a rebrand process
