Reclaiming Richmond: Tilt’s New Home featured in En Forme Magazine
We’re delighted to see the renovation of Tilt Creative + Production’s headquarters featured in the latest issue of En Forme. Paula Peters Chambers beautifully captures the rich history, thoughtful design, and transformative energy of this project.
A lifestyle publication, En Forme Magazine shares stories of the people and places that make Virginia special. Their coverage of this project highlights not only the physical transformation of the Shockoe building but also the emotional and cultural impact of reclaiming and reimagining a historic space.
The building, located in Richmond’s historic Shockoe Slip district, has lived many lives, housing businesses ranging from a print shop and saloon to a tannery and a furniture manufacturer. Campfire & Co.’s approach to the interior design embraced this legacy, blending historic charm with modern functionality. The goal was to create a space that felt deeply authentic and deeply human, reflecting both Tilt’s ethos and the building’s story.
Paula Peters Chambers writes:
“Even with bountiful testament to a rambling and colorful history, some buildings offer another worthwhile attribute: promise. With the right vision, in the right hands, old bones can honor the past and serve the present.”
The interior design balances practicality and comfort, with unique touches that embody Tilt’s storytelling spirit. The interior includes soundproofed production studios, an inviting third-floor living room with a full kitchen, and a mix of enclosed and open spaces for collaboration. Rachel Howlett, Campfire’s Senior Interior Designer, explains the vision:
“We wanted to use patterns that were really colorful, [picking up] the playful spirit that goes with Tilt’s brand and storytelling.”
The intentional use of art is another standout feature. Much of the artwork celebrates Black creatives, reflecting the legacy of resilience and empowerment in this historically significant neighborhood. A painting of Richmond native Arthur Ashe Jr., gifted to Tilt partner Ron Carey, holds a place of honor near his office.
Ron Carey, Tilt’s lead partner, describes the renovation as “a labor of love,” emphasizing the importance of preserving the building’s history while preparing it for the future. His commitment to honoring Richmond’s past while contributing to its creative future resonates throughout the design.
The renovation was brought to life through a collaboration BOB Architecture, Sadler & Whitehead, and Team Henry Enterprises, who all describe the project as deeply meaningful.
