All Star: Refreshed and Sporty for a Local Orthodontic Office

SERVICES

Brand Identity Design

Interior Design

Collateral Design

INDUSTRY

Hospitality

PARTNERS

All Star Orthodontics

All Star Orthodontics is dedicated to helping families maintain healthy airways and confident smiles.

Parents, kids, and adult patients are greeted by a passionate and friendly team providing exceptional treatment in a modern and comforting atmosphere.

After six years and 800+ five star reviews, the team at All Star Orthodontics was ready to embrace a refined brand identity and experience that better reflected their warm and friendly personalty.

The new All Star mark integrates their brand star into the bold typeface, creating a more streamlined and modern logo. The color palette is energizing yet polished and uses industry blues with pops of coral. Finally, we included a number of brand elements and patterns inspired by athletic motifs that translate well into branded print collateral and signage.

The final brand guide is connected, cohesive, and appropriate for a wide range of ages including kids, adults, and seniors.

Providing an interior experience that stands out and makes guests feel comforted and cared for is an essential component of All Star’s marketing strategy and plans for growth.

Part of their recent rebrand, the new location introduced an experience that better reflected All Star’s friendly personality and refined approach.

The new brand and interior marries All Star’s fresh and sporty aesthetic with a modern, approachable, and distinctive style that appeals to all ages and stands out in a competitive market.

Inspired by All Star’s athletic brand, the interior concept expresses sporty motifs in a refined, mature, and elegant manner in order to connect with clients of all ages, as adults are a growing patient audience.

All Star’s brand identity, print collateral, and marketing tactics needed to be bold and eye-catching and distinctly unique from competitors.

CONTINUE EXPLORING
↓