Carytown: Modern Nostalgia Branding for a Vibrant Neighborhood
SERVICES
Brand Strategy
Branding
INDUSTRY
Retail
Carytown Merchants Association
Vibrant and original, Carytown is a beloved neighborhood in Richmond that’s home to everything from award-winning cuisine to international fashion to late night dance parties. The new brand identity is clean and modern with just a hint of nostalgia. The bold letterforms are designed to be signage ready and representative of the historic neighborhood’s quirky personality.
While the historic one mile section of town has always been well known for its colorful and quirky storefronts, the neighborhood was missing a strong brand identity for the community of over 100 local businesses to rally around and promote.
The new branded needed to: be fresh but timeless, appeal to a younger generation of visitors, elevate signage and merchandise opportunities, compliment annual events, and most importantly - unify the community of businesses and neighbors that call Carytown home.
The final logo mark and brand assets are clean and modern with just a hint of nostalgia. The bold letterforms translate easily into signage while still evoking the neighborhood’s playful personality.
New taglines, Always Exciting and Always Open, give a nod to variety of experiences that can be found from early morning treats to late night fun and the color palette and brand shapes hint at the neighborhood’s historic details and Art Deco landmarks.
