The Birney: Sophisticated Comfort & Locally Rooted for an Elevated Multifamily Residence at Westhampton Commons
SERVICES
Naming
Brand Strategy
Brand Identity
Signage Design
INDUSTRY
Real Estate Development
Multifamily
PARTNERS
The Birney at Westhampton Commons
A sanctuary of comfort and sophistication.
Crafted for discerning residents, The Birney is a sanctuary of comfort and sophistication, seamlessly woven into the vibrant fabric of the Westhampton neighborhood. Curated gatherings and concierge service combine with timeless finishes and tailored details to foster a connected community where residents feel valued and at ease within a welcoming and walkable neighborhood.
The Birney takes its name from the Birney Safety Car, a type of electric streetcar that once operated in Richmond, Virginia. As one of the earliest cities to adopt a streetcar system, Richmond played a pioneering role in the development of modern urban transit. The name reflects a legacy of thoughtful design and connection, values that continue to define the community today.
The brand reflects a strong sense of place, with a design aesthetic that honors the timeless legacy of the Westhampton community through classic architecture and elevated details. Its cohesive brand palette and refined type pairings reinforce a feeling of sanctuary, elegance, and ease.
At its foundation, The Birney is about more than just living, it’s about belonging.
Campfire & Co. designed a collection of interior and exterior signage that reflects the brand’s refined, high-end aesthetic through the use of elegant materials and intentional detailing.
Brass finishes lend a timeless, upscale quality, nodding to the legacy and craftsmanship rooted in the neighborhood’s history. Dynamic brand touchpoints, such as custom icons, monograms, and layered textures, create a cohesive visual language that guides residents and visitors with clarity and style.
Our fabrication partners at Wellcraft MFG brought the vision to life.
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