The Birney: Sophisticated Comfort & Locally Rooted for an Elevated Multifamily Residence at Westhampton Commons
SERVICES
Naming
Brand Strategy
Brand Identity
Signage Design
INDUSTRY
Real Estate Development
Multifamily
PARTNERS
The Birney at Westhampton Commons
Crafted for discerning residents, The Birney is a sanctuary of comfort and sophistication, seamlessly woven into the vibrant fabric of the Westhampton neighborhood. Curated gatherings and concierge service combine with timeless finishes and tailored details to foster a connected community where residents feel valued and at ease within a welcoming and walkable neighborhood.
Anchored in History
The Birney takes its name from the Birney Safety Car, a type of electric streetcar that once operated in Richmond, Virginia. As one of the earliest cities to adopt a streetcar system, Richmond played a pioneering role in the development of modern urban transit. The name reflects a legacy of thoughtful design and connection, values that continue to define the community today.
A Reflection of Timelessness
The brand reflects a strong sense of place, with a design aesthetic that honors the timeless legacy of the Westhampton community through classic architecture and elevated details. Its cohesive brand palette and refined type pairings reinforce a feeling of sanctuary, elegance, and ease. At its foundation, The Birney is about more than just living, it’s about belonging.
Signage: All in the Details
Campfire & Co. designed a collection of interior and exterior signage that reflects the brand’s refined, high-end aesthetic through the use of elegant materials and intentional detailing.
Brass finishes lend a timeless, refined quality, nodding to the legacy and craftsmanship rooted in the neighborhood’s history. Dynamic brand touchpoints, such as custom icons, monograms, and layered textures, create a cohesive visual language that guides residents and visitors with clarity and style.
Our fabrication partners at Wellcraft MFG brought the vision to life.
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