Carytown Branded Monument Sign Comes to Life!
years in the making, a new monument sign celebrates a one of a kind neighborhood
Final sign, install, and fabrication process (courtesy of Wellcraft MFG).
Nearly four years after helping the Carytown Merchants Association design a new brand identity for the iconic Richmond neighborhood, the Mile of Style finally gets a monument sign worthy of the area’s charm and influence.
Our friends at Wellcraft MFG designed and fabricated the sign, using the guidelines and graphics from our brand identity work with the neighborhood. The final product is a stunning display of local collaboration and talent. Congrats Carytown!
More on the project from RVA Mag,
“Carytown just got a serious facelift, and it’s bringing some retro swagger to one of Richmond’s most iconic spots. On Friday night, the shopping district unveiled its new Art Deco-style sign—a sleek, neon gateway hanging over Cary Street… The Carytown Merchants Association, teaming up with city officials, pushed this thing through to give the district the kind of entrance that turns heads.
Gone is the old, wooden sign that had been hanging out near the entrance forever. In its place is a bold, double-sided marker that can be seen from both directions. Carytown’s finally got a welcome sign that fits its vibe. Kelley Banks, co-owner of Merrymaker Fine Paper and board member of the Carytown Merchants Association, has been in the trenches on this one for two years, using her architecture background to make sure it hits all the right notes.
And hit it does. The design is a nod to Carytown’s roots, channeling the Art Deco style from 1938 when the Cary Court shopping center first opened its doors. Local design firm Campfire & Co., along with Wellcraft MFG and Messer Contracting, nailed the look, right down to a nine-pointed star embedded in the design, symbolizing the nine blocks that make up Carytown.”
