Ruff Canine Club: Playful and Polished Dog Park Bar
SERVICES
Brand Identity Design
Website Design
INDUSTRY
Hospitality
PARTNERS
The Content Chop Shop
Ruff Canine Club
Ruff Canine Club is a playful outdoor bar and dog park with a passion for building community. Clean, safe, and welcoming dog-friendly facilities combine with a full service bar, picnic tables, and friendly staff to create an environment where pets and their parents can unwind, play, and meet new friends.
From a dynamic collection of merchandise to signage to opportunities for expansion, Ruff Canine Club needed a distinctive identity that would connect with loyal members and support the brand long term.
A new illustration based primary mark sets the foundation for a playful, welcoming, and dog friendly identity.
A rounded modern sans serif logo typeface compliments the approachability and casual nature of the brand. Imperfect monoline icon illustrations add depth and a human touch to the graphic collection.
Finally, a balanced color palette of soft blues and pinks pairs with a vibrant red to provide additional flexibility and ample contrast.
For the new Ruff Canine Club website, a streamlined user experience was a top priority.
Before layering in new visuals, careful attention was paid to content organization and calls to action to ensure current and potential members could easily understand how to make a profile and follow the parks’ rules and regulations.
Custom video and playful graphics combine with new copy to ensure the online experience is approachable and inviting as well as organized and easy to understand.
Ruff Canine Club’s new brand and website position their team for growth and expansion while also strengthening their connection with current members.
By centering the brand’s personality and values as key differentiators, Ruff’s brand experience is now as unique, memorable, and community-focused as they are.
